What does the future hold for the food development industry?
What will be the main challenges - and what opportunities are to be seized?
We asked one of our FDReviews Experts, Paul Greenhow for his thoughts.
Paul spent 30 years in the Food and Drink industry in both senior commercial and operations roles, running businesses on a scale from £5 to £50m. Through that time, he realised he was fixing problems for the owners and delivering business growth for them – he now continues to do that in a self-employed capacity as a Business Growth Specialist.
He is a people orientated and insightful character with proven abilities in sales management, and a track record of driving exceptional profitable growth through creativity and strategic business development.
With a post Graduate Diploma in Marketing, Paul is a rounded Coach who looks to drive the commercial agenda with a focus in the Food & Drink sector and is also a seasoned Princes Trust Mentor and Board Advisor to a local Community Interest Company in the Leisure sector.
Experience:
Market Fresh – Managing Director
Kitchen Range Foods (part of Moy Park) – Head of Sales
Silvercrest Foods (part of ABP) – Commercial Director
Cumbrian Seafoods – Business Project Manager
Anson Packaging – Sales & Marketing Director
Specialist Subjects:
Meat, Fish & Poultry
Chilled Foods
Delicatessen Accompaniments
Food Sales Growth
Food Retail
Branding Development
While you are here, please take time to have a look around FDReviews.com and see where the team might help you over the coming months.
Food product development can be a costly business. Many companies rely on a few key individuals for their ideas which are largely 'road tested' by other members of the team.
It's difficult for this development cycle to remain both subjective and exhaustive enough to give the product the best chance of success.
FDReviews is an innovative service. By tapping into our Food & Drink experts, you can get honest and impartial views on your products in early development as well as directions on how to make them right for the consumer market.
​
Comments