Meet Your FDReviews ExpertS...

 
Shagufta

DR Shagufta Ahmed

FDReviewS Expert

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Shagufta is our Pesto Specialist, having won the Nationwide Pesto making competition in 2013, at the Italian Embassy, London. Judges included the Italian Ambassador, the late Antonio Carluccio OBE (RIP) and the Italian tourism board.

She then went forward to representing the UK at the Global Pesto Championships in Genoa, Italy in 2014. 

Subsequently she became the Founder and Principal Content Creator for the UK Brand, PestoChampion. 

Since 2014, Shagufta has been invited to review food and drinks for countless clients including Hotels, Pubs, Restaurants, in the UK and abroad.

Experience:

PhD in Pharmaceutical Formulation and Research
Free-lance Presenter on social media since 2012
Winner Of Pesto Making Competition at The Italian Embassy, London in 2013
Represented the UK at the Global Pesto Championships in Genoa, in 2014
Founder and Principal Content Creator for the UK Brand, PestoChampion 

specialist subjects:

  • Pescatarian

  • Vegetarian

  • Halal Food

  • Chocolate & Desserts

  • Brand Awareness

  • Social Media

  • Photography & Videography

affiliations

Director Of a Start-Up - Building an App for Blogging in Hospitality

engagements

Principal Presenter for Implausible Blog since 2012

Principal Content Creator for PestoChampion since 2014

Red Carpet Gift of The Year Awards – Judge

Academy Of Chocolate – Judge

Quality Food Awards – Judge

Great Taste Award – Judge

Bellivita Awards – Judge

 
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Dan Barron

FDREVIEWs Expert

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Dan’s career in FMCG sales & marketing introduced him to the world of health food in 2003, launching brands in the UK on behalf of overseas brand owners long before plant based foods became mainstream.  Persuading the British public to add more green food to their diet led to Dan taking an instrumental role in leading the green smoothie revolution in 2007 through an extensive PR campaign.
In 2016, Dan started his own sales brokerage for healthy and indulgent food brands, Provide & Conquer Limited and through his team has tested and brought to market more than 30 brands and concepts.
Learning from that experience, Dan has founded Lemon Leaf Distribution Limited, which is positioned to launch the Kurt’s Kitchen brand, a proprietatary brand that offers indulgent meal solutions that satisfy the demands of today’s consumer, i.e. organic, vegan and ethically sourced.
Having begun his working life as a seafood chef, Dan has remained interested in all aspects of cooking and exploring food culture around the world.

Experience:

Lemon Leaf Distribution Limited – Founder & CEO
Provide & Conquer Limited – Founder & Managing Director
Dan Barron Consulting Limited 

specialist subjects:

  • Plant-Based

  • Organic

  • Independent Stores

  • Seafood

  • Functional Food

  • Food Supplements

  • Japanese Food

affiliations

See LinkedIn

 
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Chris Beech

FDREVIEWs Expert

  • LinkedIn

Chris is a drinks pioneer. Early career development with Heineken gave him all the tools necessary to go on and create his own drinks brand. As founder of award winning Luhv drinks, he has created (and more importantly sold) delicious drinks with healthy purpose. As he says, using evidence-based scientific research, he wants to help make understanding our health a simpler task.
The Luhv drinks team worked with King's College London and a team of Biomedical and Dietetic scientists to scientifically understand how natural plant-based ingredients work and how they work with each other. That research was used to create a range of drinks that focus on different areas of the body and also to explain the natural ingredients and their functions on the back of the bottle.

Experience:

The Pressery Group – Founder
Nothing Wasted Club – Founder 
Luhv Drinks – Founder & CEO
Heineken – Brand Ambassador & Trainer
Barnomadics – Brand Development Manager

specialist subjects:

  • Soft Drinks

  • Drinks Manufacturing

  • Healthy Beverages

  • Alcoholic Drinks

  • Retail

  • Vending

  • E-Commerce

affiliations

Quality Food Awards - Judge 

 
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Simon Bell

FDREVIEWs Expert

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Simon has over 30 years in the food industry, 25 years at board level.
He started at United Biscuits, spending 7 years in roles from sales rep to senior account manager selling branded and own label biscuits to major retailers. 
Following that, he spent 6 years at New Covent Garden Soup Co as Sales Director and then Managing Director. 
He worked with Shippams / Princes in commercial roles before moving into food importing with Leathams, (Merchant Gourmet), and then in 2008 to VC backed Italian buyout Donatantonio, which I grew from £12m as CEO to £38m in 2020 through organic growth and acquisition. 
As Simon says...

I have branded and own label experience in a huge range retail, foodservice and manufacturing customers as well as ecommerce.
In food import I’ve worked with a wide variety of small and larger suppliers across Europe.
Currently have my own consulting business and also work as non-executive director of Seafood and Eat It Ltd

Experience:

Simon Bell Food Industry Consulting Ltd – Owner
Seafood and Eat It! – Non-Executive Director (current)  
Lupa Foods Ltd – CEO (2008 – 2020) Shareholder (current) 
Leathams Ltd – Retail Director (2002 – 2008) 
New Covent Garden Soup Co (Sales Director - Managing Director) 

specialist subjects:

  • Ready Meals

  • Fresh Soups

  • Sandwiches

  • Ambient Ingredients

  • Biscuits

  • Crisps, Snacks & Confectionary

  • Pasta

  • Oils

  • Vinegar

  • Antipasti

  • Tomatoes

  • Pulses

affiliations

Quality Food Awards – Judging – 5 years 
Royal Warrant Holder – 12 years Lupa / Donatantonio
IGD Diploma in Grocery Marketing

engagements

Seafood and Eat It! – Non Executive Director
Simon Bell Food Industry Consulting Ltd – Owner

 
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Mina Booth

FDREVIEWs Expert

  • LinkedIn

Mina has worked in all areas of marketing from multi-million pound advertising campaigns to locally focused digital ones. Adding to that, she has in-depth experience of website launches as well as launching a major ecommerce site. 
Mina now works as a freelance marketeer, working with small food producers and local retailers as well as acting as a part-time remote marketing director for several businesses.
Its also worth mentioning that Mina was Global Marketing Director for Montgomery exhibitions for five years and is perfectly placed to advise on event strategies, ideas and selections. 
She has also successfully set-up and managed many awards submissions and can advise on how to make entries that will really stand-out. 

Experience:

Courage Breweries
Holland & Barrett
J Sainsbury’s
Boots Group
Montgomery Exhibitions

specialist subjects:

  • Food-to-Go

  • FMCG Grocery

  • E-Commerce

  • Marketing

  • Cheese

  • Charcuterie

  • Ranging

affiliations

Great Taste Awards - Judge
Quality Food Awards - Judge
British Charcuterie Awards - Judge
Virtual Cheese Awards - Judge

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austen bushrod

FDREVIEWs Expert & Co-Founder

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Austen landed in the Hospitality space in 2001. Over the last 20 years he has become a well-known fixture in the industry, specifically focussed on Hotels & Leisure outlets.

Within hotels he has run the procurement organisations for both Accor and Radisson Hotels, developing and implementing new F&B concepts throughout their organisations - many of which are still operating.

He famously spent five successful years with The Rank Group, completely redefining the F&B offer for the UK Casino and Bingo industry. Eliminating school dinners and dried sandwiches and replacing with respected food choices became his purpose in life!

Leter during his career, he flipped from the operating/buying side to sales when he joined Bunzl Catering Supplies as Head of Business Development.

Now a much sought-after consultant to the industry, he helps F&B manufacturers gain success by adjusting their offers to suit the hospitality and foodservice markets. 

Experience:

Accor Hotels – Director of Purchasing UK & Ireland

Radisson Hotel Group – Procurement Director

The Rank Group – Director of Purchasing

Bunzl Catering Supplies – Head of Business Development

specialist subjects:

  • Christmas Party

  • Cheeses

  • Crisps & Snacks

  • Champagnes & Sparkling Wines

  • Cakes

  • Frozen Desserts

  • Foodservice

  • Sustainable Packaging

  • Customer Focus

affiliations

Moving Food – Associate

HotelCostClinic.com - Founder

Amenity Warehouse – Director

Bushrod Consulting - Managing Director

engagements

Catering Forum – Guest Speaker
Economist Conferences – Guest Speaker
Hotel & Restaurant Show – Guest Panellist
Textile Services Association – Guest Speaker
Hotel Catey Awards – Award Presentation

Quality Food Awards - Judge/Chair

 
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Marcus Carter

FDREVIEWs Expert

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Marcus grew up in North Wales and left school at 16 to work on sheep, cattle farms, and land irrigation in Australia. He returned to the UK in 1988 to study Agricultural Management and went into sales for the dairy-farming sector but Marcus’s passion was always in food so he started his own BBQ sauce range having had experience working at Patchwork Plates for the family business for 10 years. Armed with this knowledge and personal experiences of the challenges that food producers faced Marcus created ‘Carter Food House’ a national wholesaler to butchers and fish shops, then followed this up with the ‘Virtual Farmers Market’ an online sales platform for producers. 

“My passion to help independent food companies have a voice has been the driving force behind many of my ventures and is my primary incentive behind The Artisan Food Club”.   Helping Artisan Food brands understand have independent shops buy it’s something I can help with.  I also have a full 360 view of the independent food industry and understand that changing one thing can be good but also see the impact it has on other areas of your business."

Experience:

Artisan Food Club - Owner/Operator
Virtual Farmers Market - Owner/Operator
Patchwork Foods – Head of Sales
Carter Food House – Owner/Operator

Working in Farming 

specialist subjects:

  • Sauces & Condiments

  • Artisan Products

  • Meat

  • Food Retail

  • Sales Growth

  • Retailer Understanding

engagements

Great Taste Awards - Judge

 
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Abby Chicken

FDReviewS Expert

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With 15 year’s commercial experience in the luxury food retail sector, Abby blends expertise in sustainability, food and restaurant strategy and customer service in what is the hottest topic facing the industry at the moment.

Experience:

Selfridges – Sustainability manager
Selfridges – Oxford Street Foodhall Manager
John Lewis – Oxford Street Foodhall Manager

specialist subjects:

  • Food Retail

  • Sustainable Diets

  • Packaging

affiliations

Great Taste Awards judge
Speciality & Fine Food judge

engagements

Hotel Catey Awards – Technology Judge
Quality Food Awards – Lead Judge
Canadian Trade Board - Brand importer

 
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Philippa Christer

FDReviewS Expert

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Philippa has worked with food and drink companies for over 20 years, helping them understand how to grow their businesses through trade shows. She has worked with large export groups, government associations and launched food and drink events all over the world, helping exporters entering emerging markets.

Having worked for many years on Speciality & Fine Food Fair, she has first-hand experience of helping new to market food and drink companies make their first steps into supplying to the trade. She is passionate about helping companies successfully increase revenue and brand engagement through the power of live events.

A passionate foodie, and always interested in the latest food and drink innovations and trends, she is delighted her work within the food and drink sector has allowed her to sit on prestigious food awards panels, such as British Charcuterie Awards, Academy of Chocolate, Great Taste Awards, Free-From Food Awards and World Innovation Awards. She is currently Director of IFE, the leading event in the UK for food and drink suppliers. 

Experience:

Director – IFE, International Food & Drink Event
International Project Manager – IFE Miami, IFE Hungary, IFE India, IFE Fresh Produce Moscow, IFE Poland
Event Manager –  Speciality & Fine Food Fair, including Awards programme and Pitch Live 

specialist subjects:

  • Brand Visibility

  • Export Markets

  • Trade Exhibitions

affiliations

Women in Exhibitions – Board Member Vice President

engagements

Free From Food Awards – judge
Great Taste Awards – judge
British Charcuterie Awards  - judge
World Food Innovation Awards – judge
Academy of Chocolate Awards - judge
Virtual Cheese Awards – Ambassador
Grub Club - member

 
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Fin Coffey

FDReviewS Expert

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Fin has worked in the FMCG industry for over 30 years and has an expert knowledge of the Out Of Home and Impulse sectors. 
He has worked in Senior Management roles for some of the world’s largest Food business including Cadbury/Mondelez, Nestle and Unilever. His breadth of experiece includes negotiating and winning multi million pound contacts, managing the launch of some of the industry biggest NPD’s whilst working across a number of Food and Bev categories.
Fin was also responsible for the implementation of the Cadbury sponsorship of the London 2012 Olympics during Games time. 
His experience spans both End User chains and Wholesale accounts and prior to his time with Cadbury was also National Sales Controller with Booker Food Service (now Bidfood).
Fin currently Heads New Business Development for the UK’s Number recognised Healthy Snacking brand, graze.

Experience:

Out Of Home Sales Director - Cadbury/Mondelez
Head of New Business and Out Of Home - Graze
Customer Development Controller End User - Nestle Professional
Head of Impulse - Belvoir Farms
National Sales Controller - Bidfood

specialist subjects:

  • Snacking

  • Hot Beverages

  • Premium Drinks

  • Food-to-Go

  • NPD Development & Launch

  • Wholesale

affiliations

Member of Arena

engagements

Presented awards at Cateys, Cost Sector Catering, British Beer and Pub Awards

 
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David Cook

FDReviewS Expert

David started his career working as a qualified chef in the hospitality and leisure sector for ten years. He then started running a food ingredients company, followed by moving into the food production and NPD sector where he successfully set-up and ran a food manufacturing company for twelve years. 

Now he is fully embedded in supporting businesses in their NPD requirements, from concept to fruition, helping to set them apart from the crowd. He is one of those industry titans who can be relied on to always add innovation and imaginative thinking - as well as driving quality standards by continual improvement. 

His craft has been honed by working with some of the best companies in the hospitality and retail sectors – including Bill’s, The Ivy, Gaucho, Paul UK, PRESS Health Foods, Whole Foods Market, Caffé Nero, SSP Group, Carluccio’s, Nestlé, Little Dish, Renourish, Deliveroo, Coop Southern, Deliciously Ella, No. 1 Lounges and Sourced Market.

Experience:

Fairoak Foods – Head of Culinary
Ginger’s Kitchen – Founder and Managing Director
Wild Harvest – Managing Director 
Cantaloupe Group – Head of Food Operations
Katsouris Fresh Foods (part of Bakkavor) - Development Chef

specialist subjects:

  • Ready Meals

  • Soups & Sauces

  • Food-to-Go

  • Chilled Salads

  • Nutritionally balanced meals

  • Plant Based

  • Savoury Pastry

  • Cooked and cured meats

  • Sous Vide

  • Wild and foraged ingredients

  • Dark Kitchens

  • Hospitality

  • Manufacturing NPD

  • Food Sales Growth

engagements

Quality Food Awards – Judge
 

 
 
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Jason Danciger

FDReviewS Expert

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Jason’s impact on the food industry over 40 years, and his influence on the sector, is immeasurable.  Now entering his fifth decade, he is most renowned for steering the UK’s restaurant landscape, the man behind the term ‘gastro pub’, and has driven the success of some of the industry’s most renowned high street eateries such as Café Rouge, Chez Gérard, The Slug and Lettuce and Bertorelli’s.  As Head of Hospitality at M&S, Jason managed more than 100 restaurants and 300 coffee shops in the UK bringing a new award-winning design concept to more than 450 stores in under 18 months, was responsible for introducing 50 new deli counters and managed more than 60 global operations.  In 2016, he launched the UK arm of Hana Group, and has opened 180 units in five years, promoting the benefits of healthy food and creating over 600 jobs.  Jason has always been a fierce advocate for sustainability, long before it became a ‘buzzword’ and has, throughout his career, driven this agenda and placed quality and environment before profit.  He has successfully demonstrated that sustainability and commercial viability can work hand-in-hand.  Jason is a considerable industry leader, respected by employees and peers alike, in fact, they have collectively named him the ‘Passion Director!’ such is the energy and enthusiasm he brings to each task he approaches.  

Experience:

Managing Director UK and Ireland, Hana Group UK
Head of Hospitality & Fresh Counters, Marks and Spencer
Director of Purchasing, Catering and Marketing, SFI Group
Director of Food, Spirit Group
Commercial Director, Group Chez Gérard plc

Non-Executive Advisory Board Member, London International Wine Fair
Non-Executive Chairman, Food Development Association
London Division Chairman of Cookery & Food Association

specialist subjects:

  • Beer

  • Wine & Spirits

  • Food-to-Go

  • Retail

  • Food Safety

  • Allergens

  • Restaurants

affiliations

See Linkedin

engagements

Judged Hotelympia, DBA, QFA, International Wine Challenge, Westminster College Competitions/Escoffier, Salon Culinaire and others.

 
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Debbie Davies

FDReviewS Expert

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Debbie is an agile category and insight expert, who works across a wide range of product sectors. 
Over to you Debbie…
With over 30 years in the food industry, I founded Contigo Management in 2008 out of a passion to deliver relevant insights and strategies, blending the needs and wants of consumers and those of retailers and food outlets. With a proven track record of adding value, we unlock business potential by working with you to bring consumer insight to the heart of your thinking. Our client base includes major UK grocery multiples, their suppliers as well as established FMCG food brands.  By its very nature, Contigo, translates from Spanish, meaning with you, which is how we operate.
Along with the team , I undertake one-off projects and long-term assignments in category management, marketing, and research, with considerable food industry expertise covering B2B and B2C. We are experts in picking up on the nuance of shopper behaviour and very familiar with the ways of supermarket and convenience retail (from brands to own brand suppliers) as well as other outlet formats. With significant experience in research and marketing working across a range of diverse markets and channels, we also have a good understanding of seasonal sales behaviours as well as a broad range of categories from Bakery, fish and produce, through to food to go and meal solutions.
I’m a foodie through and through, having trained my organoleptic abilities in the early stages of my career.

Experience:

Contigo Management – Founder
Finsbury Foods – Retained Category Manager
Bakkavor – Divisional Marketing (Category) Manager
Whitworths – Marketing Manager
Nestle – Brand Manager

specialist subjects:

  • Bakery

  • Chilled Prepared Foods

  • Start-ups & Investors

  • Customer/Retail View

  • Plant-Based

  • Category Management

  • Brand Development

  • Food-to-Go

  • Seafood

  • Sweets & Snacks

affiliations

Member of the Market Research Society

Member of Chartered Institute of Marketing

engagements

Retained in Bakery, Frozen Desserts and Fish

 
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James Dempsey

FDReviewS Expert

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Having worked for over 20 years in Food & Beverage procurement within the UK & EMEA, SEAC & Australia in a diverse number of multi-site  business, ranging from Hotels, Restaurants, Bars, Airline Catering & National Garden Centres, James has an extensive knowledge of food & beverage, with a strong focus on NPD & Innovation, striving for a greater customer experience.
Over the years James has built strong strategic relationships with key suppliers & manufacturers across the world, resulting in a wealth of food & beverage resources.
Throughout James’s career he has been exposed to a wide variety of business from Global cooperate companies to SME’s he has always maintained the same philosophy of ‘start with the customer, then work backwards’.

Experience:

Urbnherd – Business Owner
Senior Category Manager  - IHG Hotels
Group Procurement Manager – Wyevale Garden Centres
General Manager Procurement & Supply chain – DHL
Category Manager – Gate Group

specialist subjects:

  • Foodservice

  • Cakes

  • Traybakes

  • Sandwiches

  • Allergens

  • Sweet Treats

  • Impulse Lines

  • Ready Meals

  • Christmas Menus

affiliations

See Linkedin

engagements

Quality Food Awards –  Judge

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Ruth Dolby

FDREVIEWs Expert

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Ruth has a Cordon Bleu and Home Economics grounding and has worked in the food industry for 40 years. Her experience is across the food sectors covering all angles of New Product Development and Application from guiding diversifying farmers, through food service, processing, manufacturing and retail of products and machinery. Her practical approach and hands-on development have given her the experience to balance business acumen with applying new technical and cutting edge scientific discoveries launching a succession of commercial products. Ruth has been a judge for Ecotrophelia, the Q Awards, Scottish Retail Awards as well as for some grant funding bodies. She is currently as Associate of Nutrition at the University of Nottingham and Visiting Lecturer at Birmingham City University; she leads Food Science Fusion, a company offering practical product development services and mentoring and a founding associate of How Many Beans? training for entrepreneurs and growing food businesses. 

Experience:

Food Science Fusion – founding Director 2015
How Many Beans founding Associate - Training & Consultation
20 years + Freelance New Product Developer 

Tesco (8+ years)

  • Product evaluation, NPD selection & QA

  • Tesco Technical Auditing

  • Buying Controller

specialist subjects:

  • New Prodcut Development

  • Recipe Market Analysis

  • Quality Consistency

  • Ingredient Application

  • Test Kitchens

  • Production Scaling

  • Food Science

affiliations

Institute of Food Science & Technology – Fellow 
University of Nottingham – Associate of Nutrition

engagements

Quality Food Awards –Judge & session chair
Scottish Retail Awards  - Judge
Birmingham City University – Visiting Lecturer in Dietetics & Food Science

 
 
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Kelly Dowson

FDReviewS Expert

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  • Instagram

Kelly’s experience spans the majority of food & beverage channels, food service & hospitality, packaged goods in retail and manufacturing as well as direct to consumer.  She specialises in innovation and consumer behaviour. 

Experience:

Food Innovation Solutions – Director 
Good Sense Research – Director 
Kicr Innovation – Director 
Future Noodles – Shareholder
Food Republick – Director 

specialist subjects:

  • Food Sales Growth

  • Consumer behaviour

  • Consumer research

  • Dark Kitchens

  • Food Retail

  • Food and beverage strategy 

affiliations

Realise Futures – Non-executive Director

Nick Bradley Racing – Strategic advisor

Future Foods – Partnership with the food people

engagements

Montgomery Group – Speaker

Quality Food Awards – Judge

International Cheese Awards – Judge

 
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George Dunn

FDREVIEWs Expert

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I have held roles from General Management to Managing Director, looking after areas of Operations, Finance, Purchasing, Commercial and Supply Chain. An in-depth sales management approach has offered me positions with both major Accounts Directors. My experience across retail, foodservice, convenience and wholesale offers a wider opinion & a honest and solid view.
Knowledge of frozen, chilled, and ambient markets offers a range of opportunities. 
Experience across many retailers including:  
Tesco, J Sainsbury, Waitrose, Morrisons, Asda Wal*Mart, Coop, Iceland, NISA, Farmfoods, Budgens, Shell, P&H, BP, Spar, Costco, Ocado, Spice, Brakes, Bidfood, Fairway, Reynolds, JJ, Beacon Purchasing, Sodexo, Aramark, Compass, Mite, Booker, Makro, Bestway, Batleys, Shearings Hotels, Oxford Hotels, Q Hotels, La Tasca, Asda, E-Foods, G1 Group, Belhaven, Gather & Gather.

Experience:

FMCG Interim Ltd – Founder & Managing Partner
Campbell Brothers Group – Managing Director Fresh Meat
BFD Group – Sales Director Delicatessen 
McCain Foods (GB) Ltd – Trade Sector Manager
Baxters of Speyside – Sales Director

specialist subjects:

  • Vegan

  • Vegetarian

  • Bakery

  • Investors

  • Fresh Meat, Fish, Poultry

  • Foodservice & Retail

  • Manufacture & Supply

  • Crisps & Nut

affiliations

Member of the Institute of Directors

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Jan England

FDREVIEWs Expert

  • LinkedIn

With a passion for food and farming, Jan has run England Marketing for over quarter of a century. The company is the only market research agency to specialise in gathering insight across the length and breadth of the food supply chain and in 2018 opened The Research Hub where taste testing and product profiling is undertaken. 

Under Jan’s leadership England Marketing now has a panel of well over 1000 ready and willing tasters and is developing protocols for biometric testing when tasting food products to provide additional insifght and data.  The company is working in collaboration with Anglia Ruskin University to achieve this. 

Furthermore, as a partner in the family farm business, Jan spends her spare time growing organic vegetables and raising a flock of rare breed Hebridean sheep.

Experience:

Founder and Managing Director of England Marketing 1994-present
Creating a start up business and advising other start ups
Previous marketing roles in both hi-tech and low-tech sectors
Farmer’s wife

specialist subjects:

  • Fresh Produce

  • Meat & Dairy

  • Beverages

  • Marketing

  • Food packaging & labelling

  • Consumer Preference

  • Consumer Behaviour

  • Shopping Habits

affiliations