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Bringing the Roe to the NEC!

Inspired by their recent FDReview, the team behind Amanda 555 Cod Roe have re-defined their product for a new market!

They will be proudly discussing and sampling their products at the UK Food & Drink Shows at the NEC in Birmingham on the 29th April to the 1st of May (stand GG250).

On top of that they will be joined on the stand by some of the FDReviews team - Stephen Minall, Gavin McLean & Steve Walpole cooking up a storm!

Read on and find out what happened when we supported them with a review last year...


Cod Roe is a Fish & Chip shop staple in many parts of the UK. Traditionally fried in batter, it is a nutritious and tasty alternative to a piece of battered fish.

Having extensively sold their Amanda 555 brand of roe for many years, the team at Insula Seafood in Denmark booked an FDReview to get inspired on how to expand their product appeal and sales for the next generation.

The team unanimously enjoyed the product - but repeatedly identified the opportunity for cod roe in foodservice as a cost-effective and versatile ingredient.

The team not only tasted and reviewed the product - but they also 'played' with it. As industry experts and renowned foodies, they got to work in their kitchens, frying, cubing, shaving and mashing - identifying great product ideas and potential.

Insula took the advice on board and brought in the expertise of renowned chef, Steve Walpole (also an FDReviewer), to work with them and create some recipes for the foodservice market. From fritters, to bao buns and ravioli - Steve said the product was easy to work with and delivered great results.

The team behind Amanda 555 Cod Roe are so proud of the outcome, they said we could share the recipes with you to have a go yourself!

Download PDF • 17.23MB

Click the file here to download the recipe file in a handy PDF format.

Find out more at

If you have a product that is already successful, why not get the FDReview team to unlock its full potential?


Want to know how FDReviews can support your product development?

Email us at or call our founders Stephen Minall on 07734 454252 or Austen Bushrod on 07714 837314.


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